Andre Van Niekerk
Hi, I'm Andre Van Niekerk | Digital Manager by Day - Social Junkie by night.
Andre Van Niekerk's Bio:
Andre Van Niekerk's Experience:
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Head of Digital & Social Media at Mortimer Harvey
January 2014 - Present -
Digital Marketing Manager at Renault
June 2012 - December 2013 | Johannesburg -
Digital Strategist at Clickthinking
January 2012 - June 2012I developed digital marketing, mobile and communication strategies to address my clients' digital needs. This all depended on the clients and projects at hand - Whether ATL, BTL or working independently. My daily interaction with clients (both middle to senior management) involved the presentation of industry case studies, integrated strategic digital solutions & the project management thereof. Clients: Nokia, Dulux, Cell C, SA Airlink, Old Mutual, Avios, Cash Converters, Renault, Kraft Foods, Prime Meridian, Mutual & Federal, Altech Autopage, Voltbet
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Senior Digital Account Manager at Acceleration Media
February 2010 - January 2012Managing the day to day Mobile, PPC, SEO & Social Media Campaigns for clients in different market sectors. Clients: WesBank, MiWay, Tempest Car Hire, Hollard Insurance, Airtel, Blackberry, Direct Axis, Exclus1ve Books, Coastal Hire, JSE, Ladbrokes Betting, Legal & Tax, Nashua Mobile, Norton, Protea Hotels, Sanlam, Spur, Woolworths, Satrix, Supersport, Wits University, Norton, Medal Paints
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Senior Digital Account Manager at Forwardslash
September 2005 - January 2010- Day to day Account Management of all Media Deals for all of my client's brands which include Online Casino, Bingo and Poker Room/s. - Setting up Online/PPC and Contextual Campaigns/ Promotions/Ads. (DFA, DFP and Google) - Overseeing and optimizing 100 + International Accounts with a monthly average spend of $ 100,000 - $ 330,000. - Responsible for Online Creative Scheduling (in accordance with stock booked by Media Buyers) - Online Media creative sourcing. - Part - Time Media Buying - Advising & briefing creative department/s, ensuring top quality creative in the market place. - Ensuring that all media tags are in the pre-agreed Online Placements, tracking correctly. - Ongoing feedback (internal and externally) on campaign management and overall campaign management. - Daily Analysis and reporting. - Monthly Cost capture and Media Plan Implementation across the board for all campaigns. - Pre/Post Online Campaign analysis to allow for smarter media buying on renewal campaigns. - Ongoing test vs. control activity. - Assist with sourcing of new online opportunities' and test buys. - Recommending Acquisition strategies & opportunities' as well as integration with publishers. - Briefing all creative's sent to Publishers and Affiliates, as well as creating some myself. - Meeting strict deadlines. - Excellent time management.
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Sales Consultant at M & S Consultants
January 2004 - July 2005
Andre Van Niekerk's Education:
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University of California, Irvine
2011 – 2016Advanced Serch Engine Optimisation -
Hoerskool Eldoraigne
1999 – 2003Senior CertificateConcentration: 2003
Andre Van Niekerk's Interests & Activities:
Marketing,digital,digital marketing,Renault,Renault South Africa,social media,social,Facebook,twitter